Saturday morning while driving to our cabin in northern Minnesota, I listened to this podcast author interview from iinovate blog. If you take the time to listen, you'll be surprised to learn that this podcast is not about working less. It's about working smart, being innovative, and enjoying the process. The author's name is Tim Ferris, and he's done some cool and smart stuff in his life.
My wife who was in the car with me ... stopped what she was doing and listened to this particular podcast. Thus this comes dual recommended by Rich and Molly Hoeg!
Had you ever thought of using Google Adwords and the resulting stats to run a marketing test ... where the goal of the test was NOT to sell anything? Nor had I! Listen to the podcast.