Baby Boomers Drive the Web!

Baby Boomer Web ... think about it. Classic thought would lead to the conclusion that it is the young who are driving the web's growth, but this may be wrong. Earlier today I read a great blog post by Dominic Basulto on this subject. In his post, he reviews this theme, and links to some great web usage demographics from CNN. I'll list some facts from the CNN article, but consider this first ...

• The Baby Boomers will be the first generation to approach retirement with both significant money and tech savvy know how. Companies that build successfully upon this demographic should make nice profits.

Here is some Nielsen web usage data provided by CNN:

Users with household income above $75,000
Facebook -- 41.74 percent
MySpace -- 32.38 percent
LinkedIn -- 58.35 percent
Twitter -- 43.34 percent

Users with household income under $50,000
Facebook -- 28.42 percent
MySpace -- 37.13 percent
LinkedIn -- 17.34 percent
Twitter -- 28.36 percent

Female users
Facebook -- 56.33 percent
MySpace -- 56.69 percent
LinkedIn -- 48.11percent
Twitter -- 53.59 percent

Users aged 18 to 24
Facebook -- 10.27 percent
MySpace -- 15.46 percent
LinkedIn -- 3.99 percent
Twitter -- 9.51percent

Users aged 35 to 49
Facebook -- 31.54 percent
MySpace -- 29.09 percent
LinkedIn -- 43.64 percent
Twitter -- 34.02 percent

If you would like to do some more exploring of web demographics and usage, I also recommend linking to the Pew Internet and American Life Project.

Comments

[Carl Hoeg]

Very interesting stats...facebook in particular. Just a few years ago 95% of facebook users would of been in the 18-24 age group (when it was only a college site). The changes reflects the internet demographics quite powerfully.