Social media is expanding into our lives at an amazing pace. I recently experienced a phenomenal example of this trend. The City of the Lakes Loppet is a 25 kilometer cross-country ski race in which I recently competed. Like most races, they had photographers out on the course, and after the event one could purchase pictures.
However, this race took the camera work to a much grander level. Combining the use of technology (timing chips) and video, every skier was presented with a 2 minute video of their personal race! Thus, while skiing the 25 km took me just under two hours, I now present ...
Rich Hoeg, The Movie!
- See me "ski dance" at the 48 second point in the race.
- See me ski kick for kick over 25km with another skier.
After the mass start sequence, I'm the taller skier in the lead who is dressed in blue and black.
Seriously, I've tweeted, posted to Facebook, etc about this service. I've been doing one of the vendor's desired activities by promoting the RaceDay service, and happily. The service just requires you to inputsthe name of any skier, and a personal two minute video appears. Wow. This is smart.
If you're still with me, and watched my video (!), here is another great tool for monitoring social media, Social Mention. Make certain you use the filters to limit your query. You even get some great analytics and sentiment data, all clickable. I'm using the Facebook filter.