Savvy cities should follow Duluth's example. Our Destination Duluth campaign is really starting to yield benefits. Just like hot consumer items, our team has developed a strategy which helps market our city. Understanding that many people might perceive Duluth as the "frozen tundra", we realized that a marketing campaign was necessary to communicate how Duluth had transformed itself from an old rust belt economy based upon iron ore (we still love taconite!) to a new community which includes a such attributes as a vibrant Aerospace industry, a busy college town, and a connected workforce which plays in the beautiful northland wilderness at the end of the day. What could be better.
I am personally the head curator of a team which recently brought online our own magazine. Destination Duluth (the magazine) celebrates what is fun and vibrant about our lifestyle. Better yet, it's free and one may read all content via your PC, via an Android or iOS app. We are using the leading news platform, Flipboard.