I've often said that I reverse run queries, links, etc that bring you, my visitors, to this blog. Ever wonder why and how I do that? It's not sneaky. I use a combination of Feedburner and Typepad stats to track web traffic. I've attached two example screenshots to this posting. Even though the images don't show the full url or keywords, I actually have access to them.
Now the why ... the ability to reverse run interesting queries is valuable. Everyone searches for information in different ways ... in ways I would never have personally thought of. No two brains think alike. Thus, if a keyword query looks interesting, you help me discover and learn. After all, based upon my blog page to which you linked, I generally understand the nature of your query. I then run your query and look at the first ten to twenty Google results.