The words given below are a direct quotation from the Collaborative Thinking Blog. Please visit Mike Gotta's blog for his excellent expanded analysis. It is amazing to learn that the top colleges and the universities in America are using Facebook and mySpace as part of their candidate evaluation process. It makes sense ... I just had not realized how pervasive social networks had become. Time to insure my son's high school Facebook entry is "acceptable".
"This post is a follow-up to my previous thoughts regarding social networking and employment. An ongoing study being conducted by the University of Massachusetts Dartmouth (Center for Marketing Research), has revealed some significant findings. A "sneak peak" report, The Game Has Changed: Web preview (PDF), indicates how the higher education system (colleges and universities) are being quite aggressive in their use of social media. The preview report compares results to a previous study on use of social media by business organizations. The methodology is based on 450+ detailed interviews with admissions departments and includes well-known institutions such as Duke, Carnegie Mellon, University of Arizona and University of Pennsylvania. What I found striking is the use of social media as a means of learning more about student applicants."