From the NY Times: For Innovators, There Is Brainpower in Numbers:
How did I learn of this article? Yammer! A colleague at my company posted some information about the innovation process. Here are my comments about this kind of tool ... essentially Twitter for the corporation:
- My first impression of Yammer ... what a waste!
- My second impression ... boy was I stupid!
- Yammer introduces the unknown to me ... valuable people and ideas in my company
Let me expand. My expectation was that listening to folks ... even my colleagues post small messages a la Twitter would be a distraction, and a waste of my time. Instead I discovered:
- Via Yammer I joined groups that pertained to my job
- People from my groups who I DID NOT originally know provided me valuable knowledge
In summation, it's easy to talk to the folks you know. It's easy to seek ideas from your known peers. The big question ... how do you discover knowledge hidden to you within your own organization? My company has over 120,000 employees. So far, I don't know everyone. Yammer helps me expand my knowledge base. Thus, this experiment is worth continuing.