The New York Times has published some great research (interactive chart) which let's one compare different slices of America ... and I've looked into the Mamma Mia Factor! You see ... using the NY Times interactive web tool, I was able to examine and view which zip codes areas / neighborhoods watched the movie Mama Mia ... and how they ranked in term's of that film's rental demand! Thus I give you the Mama Mia factor for:
- the Northstar Nerd's neighborhood (me!)
- the White House
- Wayzata (upscale Minneapolis suburb)
Here is the NY Time's review of Mama Mia. I chose this movie as it has no heavy message ... just fun! Click upon any image to view it full sized.
"Even those of us who habitually favor serious, austere, aesthetically correct drinks — single-malt Scotch, green tea, pomegranate juice, whatever — may occasionally indulge in a frivolous cocktail bedecked with fruit and umbrellas and served in a bulbous, sugar-rimmed glass. The next morning’s headache seems a small price to pay for the rush of cheap liquor and uninhibited conviviality. As long as you don’t operate heavy machinery or wake up in the wrong bed, or operate heavy machinery in the wrong bed, what’s the harm?"
Thus, what could be more interesting that to compare how the neighborhoods around the White House, Google, Microsoft, my own neighborhood (inner ring suburb) and a ritzy suburb (Wayzata) compared via the Mamma Mia Factor?!
I'll let you examine the Mamma Mia Factor results and ask your own heavy questions, but consider ... why does Mamma Mia rank 18th in Google's neighborhood, and not ever show up in the White House's top 100?! Please note that when using the NY Times tool, one may examine by zip code any of the top one hundred videos rated via Netflix.
A low score indicates high popularity. Click upon any image to view full sized.
Google - Mamma Mia score: 18
Harlem - Mamma Mia score: 34