LinkedIn announced a very cool new feature today, the ability to follow companies. Why is this important? Imagine if you could learn quickly when a company in which you have a business interest hires, promotes, or changes their profile ... in addition what if you could learn about people who are leaving a company? Sometimes knowing that people are leaving is more important than learning about new hires. I hope you understand the importance of this move. Facebook is for your personal friends network, but LinkedIn is how you should be managing your professional presence.
If you're been a reader of NorthstarNerd.Org for some time (i.e. this blog), you realize I'm high on the potential of LinkedIn. Recently I reviewed and posted a tutorial about their focused advertising capability. I still love Google and all their services, but LinkedIn is becoming Twitter + Facebook + Career + Search + Advertising. The demographics they have about any given company's professional workforce is astounding ... and is a very, very valuable asset. Here are the LinkedIn profiles for three organizations I follow:
Click to maximize the image given below. If you follow a company via LinkedIn, this kind of information will show up in a special section of your network updates. The image is from my own LinkedIn network updates.