Our house has been on the market six days. Earlier this week, my Realtor hosted an open house for area Realtors. We had 12 real estate professionals visit the home, and I am told that is a very nice number for this kind of event. The feedback on our home both in terms of price and condition was positive.
Now my next question, Edina Realty provides homeowners basic web analytics, but why am I not provided some benchmarks? Here are my private home seller's stats:
- Number of times my home's "details" page was viewed: 478
- Number of times my home has been saved as a favorite: 3
Note: Results ignore today's data.
Expanding upon my question. Item #2 is the equivalent of a web analytics conversion. Being saved as a favorite is a desired action. However, with respect to items #1 or #2, just giving me actual numbers is meaningless. Without a frame of comparison, I don't know how to interpret these numbers. Here is what I would really like to know (i.e. benchmarks):
- What is the average "details" curve for a house in my area with similar price points?
- What is a normal conversion to "saved as favorite"?
Edina Realty should have this data. It would be nice for the customer to also see this information. For instance, if I have a strong viewing details and a favorites conversion number compared to the average ... and we are also experiencing good traffic through the home (i.e. showings of the home), then I would know my house is being effectively marketed and my price point is well received by the market.
Without the benchmark data, I just have a number. The number 478 is meaningless w/o this information. Good start, Edina Realty, but more work required to have effective analytics.
(click to maximize my data given below)
And always, what it's all about ... our house!