Having grown up in the land of Bob Dylan (northern Minnesota), I hope the singer would agree that his album title is an appropriate name for this post. Before the interstate highway system broke up highway 61, it streched from Minnesota to the Louisiana bayous. Next week, a busload of geeks will travel part of this route on their way to South by Southwest (SXSW). Most of these individuals will have never met each other before, and as the miles roll by ... in a bus equipped with more laptops and web access points than a highway patrolman has ever seen, by the time they reach Austin fatigued from lack of sleep, the goal will be to create and code some of the ideas that lead to new software startups.
Minnesota will not be alone in sending a StartUpBus to SXSW. Buses will be leaving from both Coasts and points in between, all converging on Austin, Texas. Thus, Highway 61 will be revisited with innovation.
I work for a large corporation, and we often wonder how to encourage and promote innovation. Coming up with the right recipe to foster innovation is extremely difficult, but these folks have done it. Use Twitter, bookmarks, and RSS feeds to follow StartUpBus. You may learn something!