I've used Yammer for 3.5 years, and have extensive experience with running a large corporate wide Yammer network. Thus, earlier today I was pleased when my black tabby cat's opinion of Yammer was validated! Microsoft purchased Yammer. This also confirmed what I have known for some time ... microblogging adds value to the enterprise by optimizing collaboration.
As a member of Yammer's Customer Advisory Board, I offer my congratulations to Yammer! It's been a fun ride over the past 3.5 years, but more importantly I've seen the perception of Yammer change from a interesting experiment in business collaboration, to an important tool for enabling global internal business conversation.
Here is my cat's post from January 11, 2009, and a more serious post further down from Yammer's earliest days.
Cat 2.0 or ... Cyrus Joins Our Corporate Yammer Network! (Jan. 2009)
Last night I went to a neighborhood party, but forgot to shut my laptop down. Cyrus, our black tabby cat decided he wanted to understand what Web 2.0 and company wide chat via my Fortune 100 firm's Yammer network was all about. Anyhow, Cyrus settled down on my keyboard and invoked some commands ... and even took a screenshot via SnagIt (like a dummy ... I did not save the screenshot). Four times Cyrus asked (via my profile) ... "what are you working on?" Ultimately he received a few responses. The first response was "writing some reports for root cause investigations"! Thus, if you want to get true value out of company-wide chat ... use your cat! Here are two screenshots of our Yammer network responding to Cyrus masquerading as me, and of course, a photo of Cyrus! Click to expand any image to full size.
You need to understand that my cat loves the warmth of my computer, and enjoys walking and sleeping on my laptop ... thus his clandestine entries by stepping on various keys!
Click upon any image to view at full size.
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Yammering Together (Dec. 2008)
“The best innovations occur when you have networks of people with diverse backgrounds gathering around a problem,” says Robert Fishkin, president and chief executive of Reframeit Inc., a Web 2.0 company that creates virtual space in a Web browser where users can share comments and highlights on any site. “We need to get better at collaborating in noncompetitive ways across company and organizational lines.” (From the NY Times: For Innovators, There Is Brainpower in Numbers)
How did I learn of this article? Yammer! A colleague at my company posted some information about the innovation process. Here are my comments about this kind of tool ... essentially Twitter for the corporation:
- My first impression of Yammer ... what a waste!
- My second impression ... boy was I stupid!
- Yammer introduces the unknown to me ... valuable people and ideas in my company
Let me expand. My expectation was that listening to folks ... even my colleagues post small messages a la Twitter would be a distraction, and a waste of my time. Instead I discovered:
- Via Yammer I joined groups that pertained to my job
- People from my groups who I DID NOT originally know provided me valuable knowledge
In summation, it's easy to talk to the folks you know. It's easy to seek ideas from your known peers. The big question ... how do you discover knowledge hidden to you within your own organization? My company has over 120,000 employees. So far, I don't know everyone. Yammer helps me expand my knowledge base. Thus, this experiment is worth continuing.
Finally, link to my Minnesota Yammer colleague ... and watch his overview on how to update your Yammer profile (via Slideshare).